If you’ve been online in the last year, the chances are you’ve heard of cryptocurrency. It’s a hot new trend that’s not new at all but is suddenly gaining popularity all over again. Loads of celebrity endorsements have increased their popularity to the point where everyone is interested. For those of you with small businesses, you’re most likely wondering if you should buy into all this hype. Should your business start looking into cryptocurrency, and if so, why and how?
Cryptocurrency as a business investment
Businesses should make investments all the time, looking to put profits to good use. Investing means you can pump money into different things, getting something back in return. A lot of your investments will be directed back into the company, improving different aspects of it. However, you can look elsewhere to tie up funds and grow your wealth.
Consequently, you might be inclined to consider cryptocurrency as a business investment. Is it worth putting some of your profits into crypto – can it help you get more money to invest back into your company? Well, the market is highly volatile, which is both a good and bad thing. The unique thing about crypto is that external forces heavily influence the market. Look at the Dogecoin value as a perfect reflection of this – it started off worthless, but some attention from big celebrities on Twitter saw its value increase dramatically. The same happens to other coins all the time, so if you’re watching the market and ready for trends, you can make a lot of money in a short period.
The flip side of this is that the market can go in the other direction very quickly. It’s prone to sudden drops, where things like Bitcoin can dramatically decrease in value. So, opting for it as an investment is perhaps not the safest thing your business can do. If you know the market, the chances of success are easier – but there’s still considerable risk.
Crypto as a payment option
Another way for businesses to utilize crypto is as a payment option. Plenty of companies are now doing this, allowing customers to pay via cryptocurrency. Due to the popularity of crypto, this can be an excellent idea for your business. After all, you can’t go wrong with offering multiple payment methods – it appeals to more customers, increasing the chances of making sales.
Furthermore, having this as an option also reflects well on your brand. You seem forward-thinking and updated on current trends, which can appeal to lots of consumers. Who knows, this can be the difference between someone choosing your business over another, even if they don’t pay via crypto! It can have a very positive effect on your brand, which is always going to be advantageous.
To summarize, businesses should be aware of cryptocurrency. Even if you have a small home-based business, it’s worth doing a bit of research and understanding more about the topic. Using crypto as a business investment carries risks, but the idea of adding it as a payment option is very intriguing.