The greatest problems that home businesses have with marketing is the fact that they don’t always have the privilege of looking just at the ROI. If this initial investment is more than you can afford, the return becomes the irrelevant part of the phrase.
In other words, most home-based businesses don’t have huge marketing budgets, which means that they have to be extra resourceful. Luckily for them, there are numerous low-cost, low-effort marketing strategies out there that will help them set their brand on the right path from day one.
If this sounds like you, then check out these 5 Effective Ways to Market Your Home Business.
5 Effective Ways to Market Your Home Business
by Lauren Wiseman
1. Social media marketing
The first thing your business needs are some social media accounts. Sure, every business eventually needs a website, however, some home-based companies and one-person startups work through their social media profiles long before they even consider developing a website.
There are several reasons behind this, but the three most important ones are – simplicity, cost-efficiency and sales. Starting a social media account is much simpler than developing a website and it is something you can do without any previous knowledge or experience. All you really need is an email address.
While Facebook and Instagram ads cost money, as do most other aspects of advanced social media marketing (like influencer outreach), the truth is that you can postpone these a bit. On day one of your social media marketing campaign, you don’t actually have to spend any money in order to start making an impact. On the other hand, outsourcing social media marketing can cost you between $3,000 and $20,000, depending on the services you require.
Finally, when it comes to sales, you can negotiate directly with your customers through social media instant messaging. This is a great temporary solution until you make your e-commerce website or find a reliable third-party distributor.
2. Start a blog
Another thing you should keep in mind is the fact that there’s no better way to establish yourself as a niche authority than to start a blog. Here, you can share your opinions and expertise, as well as post valuable content.
By entertaining, educating or instructing your target demographic, you are setting them on a path of customer loyalty. In other words, you are planting the seeds of your future success.
On the other hand, writing a blog is more time-consuming than it ever was. In fact, it is estimated that an average time for writing a blog-post nowadays is somewhere around 3 hours and 20 minutes. As the blogosphere expands, creating unique content becomes harder and harder. Moreover, the bar for quality keeps rising, which means that you need to commit more to your blogging efforts.
3. Printed material
Even though starting a website, blogging and registering on social media might be your priority, you cannot afford to neglect the impact of printed promotional merchandise either. For starters, you need to think about your business cards, seeing as how they will play a crucial part in your first impression as an entrepreneur.
However, you don’t want to stop here. Proceed to digital print and envelope printing in order to enhance your brand’s visual presence in the real world. Finally, if you can’t afford to get product packages in bulk, some printing agencies in Sydney offer customizable wrapping paper, which can serve as a suitable alternative.
Aside from this, you always have the option of going with branded t-shirts, umbrellas and USB drives. Nonetheless, the use of such promotional tools and its ROI effectiveness mostly depend on the situation. In either way, the usefulness of printed material for digital marketing campaigns of the 21st century is something not to be trifled with.
Another offline business promotion method that you want to employ is networking. Most small businesses heavily rely on WOM recommendation. Nevertheless, you need to keep in mind that this trend has both its B2B and B2C usefulness.
Therefore, you should attend all sorts of industry-relevant social events and even be ready to host some of your own (of course, when you’re ready to take the next step). In this way, you establish valuable contacts that could in time grow into invaluable partnerships.
This opens up so many possibilities for collaboration, outsourcing and other options that a home business can greatly benefit from.
5. Video production
The audience on Facebook watches about 100 million hours of videos every day, so why not become a part of this? Sure, you may doubt the quality of your equipment and your abilities to create a high-end produced video; however, these requirements are no longer as important as they were in the past.
You see, present-day audiences put a lot more emphasis on spontaneity and the content, which is why there are more professional YouTubers out there than ever before. Just do some minimal scripting, get a camera, find the right software and start producing videos.
There Ya Go!
With these five tips alone, you will be able to start a solid marketing campaign without investing too much money or effort. While most people immediately focus on the money part, during the initial stages, the effort might actually be a bigger issue, due to the fact that your business might be a one-person enterprise or work on a skeleton crew.
That being said, outsourcing your marketing, hiring the right agency and learning how to DIY some aspects of marketing are indeed life-saving abilities.