So, you’ve decided to launch your own business. After months of brainstorming, you’ve developed an outstanding product idea. You’ve likely even assembled a small team that shares your passion. Chances are, you’re in the process of building a great marketing strategy to acquire customers and drive conversions.
But here’s the thing – in today’s consumer-driven landscape, it’s becoming increasingly difficult for businesses to make a mark. So irrespective of whether you want to sell eco-friendly cutlery or offer prenatal yoga classes, you should be prepared to face stiff competition to attract new customers.
How to Bring Your Brand to Life
In such a scenario, how can you ensure that your business stands out from the crowd? The key is to grab eyeballs with a distinctive brand identity. But you must understand that branding isn’t just about designing a quirky logo and slapping it across all your marketing collateral.
This blog will outline a few powerful tips to craft a unique and memorable brand identity. Let’s get started.
Define Your Brand
First things first – your brand is more than your business name and logo. If you want to build an attention-worthy brand, you need to give it a personality. So start by identifying your reason and motivation for launching the business. Next, outline your brand’s vision, ethics, and values.
What type of social and political causes does your brand stand for? Do you want the brand to be perceived as a friend every customer can rely on or a role model they should look up to? If your brand were a person, how would it carry itself and interact with customers?
Your answers to these questions will go a long way to carve your brand identity. First, make sure you have a clear idea of the issues your brand will be vocal about. Also, you need to define your brand’s voice and tone.
The next step is to draft a brand book comprising guidelines about your brand identity. Make sure you share these guidelines with your existing team members, as well as recruits. Also, you should organize regular team meetings and events to help your team get the hang of the brand.
Branded stationery isn’t a new idea, but it works. Investing in custom pens and similar products for your business is a cost-effective way to spread your name and logo across your community. You could even consider creating branded folders, envelopes, calendars, and mouse pads.
The tangibility of customized stationery can go a long way to help your employees and customers resonate with your brand. It is, however, essential to make judicious use of your branded stationery. To begin with, every item is a well-thought-out reflection of your brand.
Come up with witty or inspirational taglines that can be used to enhance your branded stationery collection. Also, make sure you showcase it at the right place at the right time. Simply handing out customized pens and notepads to your team isn’t enough.
Instead, you should focus on key company milestones to launch new stationery. Hand them out during conferences, seminars, appraisals, etc. Or you could create personalized stationery and give it to individual employees to celebrate their achievements. Don’t forget to showcase your stationery during client meetings as well.
Don’t Ignore Packaging.
Just like stationery, well-designed Packaging can be instrumental in bolstering your brand identity. The color, shape, layout, and design of your product packaging should be a reflection of your brand’s vision and values.
For instance, if you want to project your brand as one that cares for the environment, it’s a great idea to invest in sustainable Packaging. Likewise, if you want consumers to perceive your brand as a quirky friend, adding funny quotes and one-liners on the Packaging would be helpful.
Ensure you stay abreast of the latest packaging trends and innovations and keep an eye on your competitors. Also, this strategy will only work when you’re selling a tangible product that needs physical Packaging.
Focus on Your Online Presence
Unless you’re living under a rock in 2021, you already know that a solid and active online presence is crucial for branding. Your company website and social media profiles to email signature and newsletters – make sure every aspect of your online presence aligns with the brand image you want to create.
Whether you’re running a local fashion boutique or a global corporation, it’s necessary to breathe life into your brand. Otherwise, your business will fail to outpace competitors and find its footing. The key is to create a remarkable brand persona and showcase it across all your online and offline communication channels.