Great Wolf Lodge going ‘blue’ for World Autism Month in April
As you guys know, April is World Autism Month. Great Wolf Lodge is teaming up with Autism Speaks by pledging to “go blue” in support of a more inclusive world for people with autism and their families through a month-long Blue Wolf Ears fundraising campaign.
Throughout April, the family-friendly indoor water park resort will offer a blue version of the brand’s signature wolfears. These are available to guests for a minimum $5 donation to Autism Speaks. A limited-edition collection of 10,000 bluewolf ears were made for this event and will be available for purchase at all 16 of the company’s U.S.-based resorts.
All proceeds from the Blue Wolf Ears campaign go directly to Autism Speaks. Their goal is to raise $50,000, support the mission of enhancing lives across the spectrum at every stage of life. Last year alone, the non-profit aided more than 1 million people through Autism Speaks-funded programs and resources.
To increase understanding and acceptance of people with autism, Great Wolf Lodge is launching a social media campaign in conjunction with the Blue Wolf Ears effort. The company encourages guests to post a photo on social media of themselves or a family member wearing their blue wolf ears, using #GreatWolfCares. For each post using this special hashtag, Great Wolf Lodge will make an additional $5 donation to Autism Speaks, up to $20,000.
“We are thrilled that Great Wolf Lodge chose us as its charity beneficiary for the Blue Wolf Ears campaign,” said Tom Frazier, chief science officer for Autism Speaks. “Sensory differences, uncertainty and social demands can make it challenging for some people with autism to participate in recreational activities, but autism-aware destinations enable the entire family to enjoy these experiences together and make memories.”
For more information on Great Wolf Resorts and its brands of indoor water park resorts, visit greatwolf.com.